Dear U.S. Figure Skating,
I'd like to make an open appeal on behalf of figure skating bloggers who are both social media savvy and support U.S. Figure Skating.
When I began writing my blog five years ago, it was mainly a place for me to write my feelings about figure skating...an online diary if you will. I posted here and there and was proud I had a little corner on the Internet.
But as time has progressed and social media has advanced, my blog and the blogs of many of my social peers have gone from a simple diary on the net to a full blown resource for figure skating fans around the world. Over the last five years my blog has gone from a small audience to a large global audience.
I've gone from being a casual blogger to being very serious about my content. I understand that people are reading my blog for information, for insight, for perspective; and I take that very seriously. I take my blogging so seriously that Panasonic chose me to go to Vancouver and blog for them at the Olympic Games. While our amazing athletes including Evan Lysacek, Meryl Davis, and Charlie White were performing brilliantly, I was there blogging about them.
U.S. Figure Skating, I'd like to ask you to make a proactive step into the future of media and relax your media credential standards just slightly to allow for figure skating bloggers to cover your events, such as Skate America and U.S. Nationals. Absolutely bloggers should have to abide by the same rules and standards that other credentialed media are given and there should be strict qualifying standards for a blogger, but bloggers should be allowed none-the-less.
U.S. Figure Skating has a presence in online and social media but bloggers are, frankly, more in tune with the everyday online pulse of what's happening in the world of figure skating. Bloggers are using services such as YouTube, Twitter, and Facebook to not only provide content for fans of figure skating, but actually interact with those fans in near real time. And imagine all the online buzz you could create in the figure skating community by allowing bloggers to cover events as well. This is a win-win.
It's the 21st Century and there is a world of untapped media coverage at your fingertips. Will you take advantage of it?
Axels, Loops, and Spins