Besides beating their own record for highest attendance at a U.S. Nationals ever, Spokane delivered another big win for NBC...the highest ratings since the 2003 Nationals in Dallas, Texas.
The Associated Press wrote:
Television coverage drew the most viewers since the 2003 championships. NBC Sports' final primetime rating for the ladies free skate drew a rating of 3.4, 26 percent higher than in 2009. The primetime broadcast of the Smucker's Skating Spectacular earned a 2.5 final rating, 150 percent higher than the 2009 event.My only fear is that seeing how great the two weekend format was for ratings they may revisit again...I haven't heard many skaters being big fans of the format.